Clothing Consumption Research

In order to back up our assumption that there is a problem with clothing consumption being underutilised and having a huge environmental impact we have conducted some research summarised below: Ellen MacArther FoundationA charity based in the UK, “aims to inspire a generation to re-think, re-design & build a positive future through the framework of […]

OUR CONCEPT

Collaborative consumption: clothes as a service. Only 20 percent of the clothes in the average person’s closet are worn on a regular basis. Journal of Marketing Research The idea of sole ownership is beginning to be challenged by collaborative consumption in todays society with companies such as AirBnB and Uber becoming huge successes by enabling […]

Social Business Canvas

Monday 29th July Together as a group we worked through a Social Business Canvas outline to identify key aspects of our project that are most important. KEY PARTNERS: Partners: New Zealand sustainable high end designers, investors to help start-up the business, local or emerging sustainable designers. Suppliers: Packaging company (require sustainable and secure post bags […]

Industry Overview

Today’s linear system uses large amounts of resources and has negative impacts on the environment and people. The textiles industry relies on 98 million tonnes of non-renewable resources in total per year including oil to produce synthetic fibres, fertilisers to grow cotton, and chemicals to produce, dye, and finish fibres and textiles (Ellen MacArthur Foundation). […]

First Team Meeting

Monday 22nd July Today we met for the first time as a full team. Our team consists of three Fashion students; Amelia Baker, Kate Arbuckle and Kristal Roberts, as well as two Visual Communication students; Courteney Moore and Jessica Singleton. We have based our group under the theme, ”Human-centric transformation through design”. As a group […]