Testing our business concept

Our next step is testing our business concept to ensure that it is viable and relevant to our target audience (female millennials). After conducting some research online we have developed the following plan for testing: Build a prototype. We are currently in the process of developing a prototype app design that is functional (can click […]

Clothing Consumption Survey Results

At our most recent team meeting we decided that to progress our concept we needed to hear from real to learn how they shop. We decided a 10 question survey would work best. Together we created a 10 question survey in which we had 50 female respondents. The statistics gave us an insight into what […]

Channels

Studies on existing clothing library models (physical stores) suggested that one of the main barriers preventing consumers from joining and existing members using it more was the location (Pederson et al.). As you can imagine having to visit a certain location every time you wanted to borrow or return a certain item of clothing would […]

Brand Identity

Colour scheme Our colour scheme was inspired by other applications targeting our target market. As we are looking at targeting a mainstream audience we need this to fit in with what these users like and are currently using. Logo Our logo was designed to be simple and easily identifiable. To be able to represent the […]

Sustainable fashion brands research

Kowtow Kowtow is one of New Zealand’s most popular sustainable fashion brand, Founder Gosia Piatek described how they are sustainable as “To me, sustainability is being mindful. First and foremost, it is about making and growing something in an ethical and sustainable manner, or recycling and reusing if not. I also want to make sure […]

Beginning the App design

We want our app to have a clean and simple design that is easy to navigate through. We are taking inspiration from pre existing shopping apps to find a layout that will be simple to use while still being interesting for the consumer. Bellow is a quick journey through what we have so far in […]

Refresh Fashion Library Positioning

Target Market Fashion conscious millennial (22-37) women in New Zealand. This decision was based on results from studies that this demographic spends the highest amounts on apparel annually (Antonow), and is most likely (compared to all other age/sex demographics) to use alternative fashion business models (Nielsen and Wencke 19). Studies on the few currently operating […]

Looking into Packaging

We knew we wanted to find a sustainable way to send our parcels to our customers, just from a quick google I found quite a few New Zealand businesses that make sustainable courier bags. Ecobags / ECO-A4 Satchel Compostable Courier bags, made from corn starch and non-toxic inks. Stone Paper Packaging / Eco Mailer, made […]

The Business Process

Our business is performed through an app that runs as a clothing rental service as well as an informative educational platform. Refresh connects sustainable and environmentally friendly fashion designers with like minded customers to offer garments at a cheaper price point. Our app aims to reduce garment consumption by promoting the concept of ‘’borrowing’’ rather […]

SOLUTIONS

SOLUTIONS IN PROGRESS Clothing brands developing resale channels for used garments Eileen Fisher has set a target to increase the resale of used garments by 25% by 2020 by using external pop-ups, expanding resale distribution in their mainline stores and by opening up a new resale store in 2019. Ganni will implement a resale concept […]