Social Lean Canvas Update

During Week 9 we worked together to update our social lean canvas which has developed since the first week of the paper…

KEY PARTNERS:

• Sustainable fashion designers/brands.
• Good On You (clothing rating tool).
• New Zealand Post
• Laundering Service
• The Formary (clothing recycling service)
• Financial Investors x2
• Social Media Influencers.

KEY SUPPLIERS:

• r3Pak (eco-friecnly courier packaging).
• Sustainable fashion designers/brands.

KEY ACTIVITIES PARTNERS PERFORM:

• Laundering: A service that will clean each garments after it has been received back from the customer.
• Social Media Influencers: Instagram posts/stories
• NZ Post: Delivers garments from our hub to the customers address.
• Good On You: Rates our garments in relation to how sustainable they are with their rating system.
• The Formary: Disposes garments once they are beyond repair.
• Financial Investors: Each provide an investment into the business to help us start-up.

KEY ACTIVITIES:

• Customer relationships. Quick response rate, loyalty system, personalised packaging and active social media presence.
• Distribution hub. We will require a small warehouse/office space to hours the garments, package orders, and complete online work (customer service, etc).

KEY RESOURCES:

• Revenue streams require an app and website.
• Customer relationships require social media engagement, quick and friendly customer service.
• Distribution channels require courier, courier bags, parcel tracking. Off-setting carbon remissions.

VALUE PROPOSITIONS:

VALUE TO CUSTOMER:

• Sustainable fashion at a cheaper price point.
• High-end, up to date fashion.
• Revolving wardrobe
• Educational platform
• Easy access to sustainable fashion

CUSTOMER PROBLEMS SOLVED:

• We are providing an alternative platform to provide sustainable fashion to young women who care for the environment by may not have the budget to buy full price sustainable fashion.

CUSTOMER NEEDS:

• Low price point
• Accessible, quick and easy process to source clothing
• High-quality, unique, fashion.

CUSTOMER RELATIONSHIPS AND EXPECTATIONS:

• Fast turn-around
• Clothing variety which is constantly updated
• Order reminders and updates
• Friendly, prompt, and informative customer service
• Garment insurance option for peace of mind

CHANNELS:

HOW ARE CUSTOMERS REACHED?:

• Social media; Instagram, Facebook, Youtube, Google. We will partner with a group of social media influencers who will post weekly content images/stories to market new garments.
• Weekly emails showcasing new product, new designers, educational info, style guides…
• App and website where customers will be able to browse garments and complete orders.

CUSTOMER SEGMENTS:

TARGET MARKET:

Young adult women (aged 18-30years) who are fashion conscious but have a limited budget. They care for the environment and the impact their fashion choices have. However, when shopping for clothes their desire to keep up with trends with a limited budget outweighs sustainable values therefore, driving them to fast-fashion retailers.

COST STRUCTURE:

MOST IMPORTANT COSTS:

• Designer clothes
• Laundering
• Courier and courier packaging
• Website/app start-up/maintenance
• Wages
• Alterations/mending
• Lease/rent
• Advertising

REVENUE STREAMS:

WHAT ARE CUSTOMERS WILLING TO PAY?:

•  From our survey results, most women spend $50-$75 per month on clothing.
• Existing New Zealand clothing rental services tend to charge customers 25% of the full retailcost of a singular garment per rent. From our survey results, most women spend $50-$75 per month on clothing.

HOW WILL CUSTOMERS PAY?

Monthly subscription cost (either $40, $70, or $100). This is paid through online eftpos/credit card or Paypal.