Benefits.

Benefits for fashion industry

• Helping make fashion retailers more sustainable as garments are worn by more people, more often and thus circulate for longer – slowing the consumption cycle.
• Partnership with Good On You creating a more transparent supply chain, meaning that ethical treatment of workers and responsible environmental behaviour is important for brands.
• Encouraging the production of durable garments.

Benefits for consumers

• The ability to shop smarter, have less in your wardrobe and wear more clothes.
• Able to try different styles you wouldn’t wear enough to justify buying.
• Better understanding and connection to wear the garment comes from.

Benefits for retailers

• Compliment their traditional model by blending ownership with access: consumers will have the opportunity to experiment more deeply with your brand not only by owning garments, but by accessing a rotating collection each month.
• Increase profit. Build a more profitable and valuable business. Grow top line with new customers and increase total brand spend from existing customers.
• Increased utilization – monetized utilization, make money every day a garment is with a customer. 
• Reduced inventory risk – consumers rent many more styles than they would buy upfront. Styles that do not do well in retail tend to do very well in rental.
• Build strong customer relationships and increase brand loyalty. Create ongoing relationships with a continuous feedback loop. Build loyal, long-lasting relationships that extend beyond one-off transactions.
• Grow your customer base – attract new customers through our growing platform. Re-engage lapsed customers through a more attractive, access-based experience.
• Attain a predictable, recurring revenue stream with high average revenue per user.